My Early History
Rafael Esberard began his entrepreneurial journey in Rio de Janeiro, Brazil, driven by curiosity and a fascination with technology. In 1994, inspired by a neighbor whose father worked at EMBRATEL, Rafael co-founded a pioneering BBS system. The possibilities of connecting computers captivated him, sparking a lifelong passion for digital innovation.At just 16, he played a pivotal role in launching Niterói’s first Internet Service Provider. While working there, Rafael began creating websites for the ISP’s clients. His big break came when he secured a larger project: developing an e-commerce platform for a supermarket branch.
This opportunity motivated him to leave the ISP and found Aisle
Webmakers, one of the first e-commerce development companies in Latin America. Rafael’s expertise gained widespread recognition through his role as a columnist for WIDE Magazine and as a speaker at major tech events in Brazil. These opportunities elevated his visibility, attracting companies seeking to expand internationally. Always connected with a global business mindset, Rafael began consulting for Brazilian companies exploring international markets. One of these contracts brought him to the USA for six months, which extended into another six months and ultimately led to 15 years of remarkable success in the US market.
United States Growth & New York
In 2010, Rafael Esberard moved to the USA to expand a leading Brazilian tech company. Originally tasked with closing the Miami office, Rafael instead turned it into a thriving operation, securing major contracts with industry leaders like CITRIX, Brightstar, and FEDEX. This success cemented his reputation as a capable leader in navigating international markets and creating growth opportunities.
Driven by his entrepreneurial spirit, Rafael later founded his own sales consultancy, focusing on helping companies expand into the US market. His consultancy quickly became a go-to partner for businesses seeking to establish their
presence internationally, offering expertise in sales strategies, team building, and market positioning. In 2016, Rafael began collaborating with VTEX, a leading e-commerce platform, to support its North American expansion. His exceptional performance led to him joining the company full-time as Vice President of Sales for North America. Over the next three years, Rafael spearheaded VTEX’s rapid growth in the region, building a high-performing sales team and closing significant deals with major clients. This role not only reinforced his expertise in global sales leadership but also positioned him as a key player in VTEX’s successful trajectory toward its IPO.
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