Industry Experience
Throughout my career, I have partnered with leading organizations across the industries listed below, helping them navigate digital transformation and achieve measurable growth. As a sales leader and consultant, I’ve worked closely with clients to implement innovative strategies, optimize operations, and drive revenue. Whether selling to these industries or guiding their adoption of advanced technologies, my expertise has consistently delivered impactful solutions tailored to their unique challenges and goals.
E-commerce
Rafael Esberard has been a key driver of e-commerce growth, leading transformations for top brands and platforms. As VP of Sales for VTEX North America, he expanded the company’s US presence, securing major clients like Motorola and AB InBev while building a high-performing sales team. At ACCT, he managed global teams, driving success for accounts such as Electrolux and AB InBev. Rafael’s expertise in digital platforms and market expansion helps businesses achieve sustained success in competitive online markets.
Consumer Packaged Goods (CPG)
Rafael Esberard has extensive experience in the CPG industry, leading digital transformations for global brands. During COVID-19, he spearheaded AB InBev’s US e-commerce projects, enabling direct customer engagement. He also developed Reckitt Benckiser’s Enfamil portal and consulted on Kraft Heinz’s B2B Marketplace, optimizing procurement and streamlining operations. These projects showcase Rafael’s ability to leverage technology and strategic insights to deliver impactful results in a rapidly evolving market.
Consumer Electronics
Rafael Esberard has driven sales growth and digital transformation for top consumer electronics brands. At ACCT, he led global teams, managing large accounts like Electrolux and enhancing e-commerce integration. He also secured key deals with Black & Decker and provided strategic consulting for Samsung, improving their market positioning and digital presence. Rafael’s expertise in complex sales cycles and technology alignment has made him a trusted partner for scaling and innovating in the consumer electronics industry.
FinTech and Payment
Rafael Esberard has driven growth for FinTech and payment companies, specializing in customer retention and transactional CRM platforms. He guided CRM & BONUS in crafting a US go-to-market strategy and consulted with GUPER to position their loyalty solutions for broader adoption. Rafael’s expertise in aligning technology with business strategies helps FinTech companies scale and improve customer engagement in competitive markets.
Fashion and Beauty
Rafael Esberard has driven e-commerce innovation and global growth in fashion and beauty. For LVMH, he enhanced FENDI’s digital presence with advanced e-commerce solutions. He collaborated with L’Occitane to align sales and digital strategies and, at VTEX, customized Avon’s platform to support their sales consultant network and international scalability. Rafael’s expertise in marketplace strategies and tailored solutions delivers results that meet the unique demands of premium brands.
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