My Resume
Empowering VP of Sales and Partnerships with over 20 years of experience driving transformative sales growth and reinvigorating teams across SaaS, E-commerce, AI solutions for the Retail and FinTech industries. Known for my people-first approach, I inspire and develop high-performing sales teams, fostering a culture of collaboration, agility, and excellence. Whether guiding startups through hypergrowth or energizing established teams to break out of inertia, I bring a proven ability to craft and execute dynamic go-to-market strategies and scalable processes. Leveraging an agile, data-driven methodology, I accelerate pipelines, exceed quotas by 35%+, and secure multi-million-dollar contracts with global leaders like AB InBev, Black & Decker, and Electrolux. From navigating NYSE IPOs to driving M&A success, I thrive on empowering sales organizations to surpass their goals and unlock their full potential.
PROFESSIONAL ACHIEVEMENTS
- Revenue Leadership: Delivered $28M in new sales (ACV) exceeding quota by 60%; drove $40M+ ARR through strategic B2B sales initiatives.
- Enterprise Deal Closer: Secured major accounts including AB InBev, Motorola, Braun, and Black & Decker; consistently generated 8-figure revenue growth.
- Strategic Growth Executive: Led pre-IPO and M&A sales transformations as VP of Sales; implemented data-driven OKRs and KPIs that enabled successful NYSE listing.
- Team Development: Built and scaled high-performing B2B sales teams, establishing repeatable processes for sustained revenue acceleration.
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Market Expansion Pioneer: Spearheaded North American market entry for VTEX, growing regional ARR from $800K to $35M within three years, and securing marquee clients such as Sony and Motorola.
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Partnership Architect: Designed and executed a Partner Referral Program, contributing 50% of VTEX’s regional revenue by leveraging system integrators and ISVs, creating a scalable growth model.
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Sales Process Innovator: Developed a U.S.-specific sales playbook for VTEX, later adopted globally, standardizing enterprise sales strategies and enhancing team performance across markets.
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Client Value Maximizer: Drove a 250% increase in Customer Lifetime Value (CLV) through improved account management practices and restructured contracts tailored to client needs.
SKILLS & EXPERTISES
Sales Team Leadership • Performance Management • Cross-Functional Collaboration • Change Management
Deal Negotiation and Closing • Quota Attainment • Tech-Driven Processes • Global Sales Experience
Communication and Influence • Budget and Resource Management • Sales Team Building
Sales Hiring • Quota Setting • Sales Coaching • Sales Mentorship • SalesForce/HubSpot/Pipedrive
SALES TRAINING & PROFICIENCIES
MEDDPICC • S.P.I.N. Selling • Challenger Sale • Solution Selling • Sandler Sales Methodology • Agile/Scrum
MACH Solutions Selling (MACH: Microservices / API / Cloud / Headless)
PROFESSIONAL EXPERIENCE
KORE BUSINESS | New York, NY (2022 – Present)
Sole proprietor sales consulting firm specializing in Go-To-Market and Sales Enablement advisory and sales consulting services
FRACTIONAL VP OF SALES - Lead market expansion and sales acceleration initiatives for clients.
- Spearheaded the restructuring of client sales teams, implementing robust hiring, training, and mentorship programs to build high-performing global sales organizations.
- Defined and executed quota-setting strategies aligned with revenue goals, ensuring clear accountability and fostering a culture of achievement within sales teams.
- Leveraged cross-functional collaboration with marketing, operations, and product teams to create cohesive go-to-market strategies and improve sales outcomes.
- Introduced tech-driven processes, including Salesforce and HubSpot optimization, to enhance pipeline visibility, streamline reporting, and drive data-informed decision-making.
- Negotiated and closed high-impact deals across international markets, managing budgets and resource allocation to maximize profitability and client satisfaction.
ACCT GLOBAL | New York, NY (2020 – 2022)
A global System Integrator and Consulting firm focused on e-commerce businesses.
VP OF SALES, GLOBAL
- Doubled and led an enterprise sales team of 12 across LatAm, Europe, and North America, delivering eCommerce platform and technology services to new logos and existing F1000 clients
- As a team leader, tripled revenue to reach $40M in year 2 and exceeded annual quota by 60% with 30% new logo growth
- Generated 30% new logo growth by closing deals with clients such as AB InBev and Electrolux at an ACV of $1.2M
- Increased lead generation by 70% YoY by launching impactful activities such as sales events, marketing strategies, inside sales processes, and networking events
- Built a high-performing global team of 8 sales enterprise executives while instituting a comprehensive SalesOps process with sales management, enablement, and governance functions
- Implemented a strategic shift from hourly billing to fixed-price project delivery, adopting Agile development methodologies to estimate and sell development hours accurately
- Collaborated with clients to align development budgets, business requirements, and priorities to position services effectively
- Prepared and positioned the company for M&A valuation by creating a 360-degree strategic vision for the company, including 10 key objectives (OKRs) and 12 critical performance indicators (KPIs)
VTEX | New York, NY (2017 – 2020)
An enterprise digital commerce platform for brands to build a future-proof digital commerce strategy. Employed 400 people (now 1,400)
VP OF SALES- NORTH AMERICA
- Established and led the North American Sales strategy and organization with a first-to-market cloud e-commerce platform
- Grew the enterprise sales team from 4 to 17 in 3 years, selling into multiple industries, including CPG and Electronics
- Spiked annual team sales from $800K to $18M in 3 years with 100% new logo growth and 3-year, $2.5M ACV revenue-sharing deals
- Improved lead generation by 20% YoY by pioneering the North American sales strategies and processes to encompass alliances, events, outbound marketing, inside sales, and networking
- Revamped partnership channel operations in the US, engaging with System Integrators for each client and developing comprehensive training programs to generate 30+ partner engagements in the first year, becoming 50% of total revenue
- Unified the Salesforce platform across multiple countries, establishing a dedicated Sales Ops team to streamline and standardize CRM processes within six months
- Created an enterprise sales playbook tailored for the US market, subsequently modifying it for 14 overseas offices, driving consistent and effective sales practices worldwide
- Closed key accounts with Motorola, Braun, Horze, Black & Decker, and several other mid-market contracts
EDUCATION AND LANGUAGE SKILLS
Harvard - Certificate Program: Leadership & Strategy (USA 2021-2022)
Master of Business Administration, Competitive Intelligence & Marketing - ESPM (Brazil 2006-2007)
Master of Business Administration, IT Business Administration & Strategies - Instituto InfNet (Brazil - 2005-2006)
Bachelor’s degree, Business Administration - Instituto InfNet (Brazil- 2004-2007)
Fluent in English, Native Portuguese, and Conversational Spanish
Let's Talk!
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